A very unique billboard on Ambassador Caffery in Lafayette has a lot of folks talking.
Earlier today I was tagged in a photo of the billboard as people were trying to figure out the meaning behind its message. The photo was posted on Facebook by Courtney DeHart and all I could see was some guy on the billboard with an all-over print of the word "WHY?" behind him.
Was it a scorned lover? Was it a clever advertisement? Was it some type of social experiment?