Federal Reserve Confirms Taylor Swift’s Tour Economic Impact
A new report by the Federal Reserve Bank of Philadelphia says Taylor Swift's Eras Tour is making a tangible economic impact in nearly every city she performs. The "Beige Book" comes out eight times a year and details specific economic changes in specific areas.
Let's start in the Northeast US, where tourism is still in recovery mode since the 2020 COVID-19 pandemic. The star played 3 "hometown" shows in Philadelphia in May.
According to "Despite the slowing recovery in tourism in the region overall, one contact highlighted that May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city," the Philadelphia Federal Reserve said in the report.
Then in Chicago, hotel occupancy the weekend of the tour stop set records for hotel occupancy. According to Choose Chicago, The city saw over 44,000 hotel rooms occupied and $39 million in total hotel revenue due to Swift's shows and other events.
The Era's Tour is setting records and is just getting started. Just last month, the singer announced added shows on the international leg of the tour. See the other achievements of this record-breaking tour below:
- First act to schedule two shows at Lumen Field on a single tour.
- First act to schedule five and six shows at SoFi Stadium on a single tour.
- First female act to schedule four shows at Foro Sol stadium (Mexico) on a single tour.
- First female act to schedule three shows at Estadio Olimpico (Brazil) Nilton Santos on a single tour.
- First international acto to schedule four shows at Tokyo Dome (Japan) on consecutive dates.
- First act to schedule four shows at Accor Stadium (Australia) on a single tour.
- First solo act to perform six shows at Singapore National Stadium on a single tour.
- First act to schedule three shows at PGE Narodowy (Poland) and Ernst-Happel-Stadion (Austria) on a single tour.