IHOP Changing Its Name To IHOB

Nope, the new name isn't 'International House of Breakfast.'

IHOP announced that its new name going forward will be 'IHOB': International House of Burgers. While the re - branding will involve social media, ads, and even changing restaurant signage, it's not permanent. The move is designed to get people interested in eating burgers at IHOP, which have been on the restaurant's menu since 1958. If your first thought when reading about this change was, 'Wait, IHOP serves burgers?,' then you're the target of their new promotion. IHOB will offer seven 'Ultimate Steakburgers' in addition to continuing to offer their full breakfast menu.