Notice something different about the Amazon app icon? The online mega-giant changed their latest app icon design after people took to social media saying it looked like Hitler's mustache. Amazon did it on the down-low though.

Staff Photo
Staff Photo

The old Amazon app icon, the one with the shopping cart, was around for over five years when Amazon decided it needed a refresh. The problem was, many people thought the updated Amazon app icon looked like Adolph Hitler's mustache. When Amazon saw that people on social media started to compare the new logo to Hitler's mustache, they landed that plane before it could leave the airport.

The refresh of the refresh has the blue tape at the top of the logo squared and smooth on all sides. One corner lifted up. Unlike its predecessor where the blue tape looked more like a dictator's mustache.

Amazon told the Washinton Post that the new design is to spark anticipation.

We designed the new icon to spark anticipation, excitement and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.

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