A New Orleans company called Theodent has received an international award for innovative design. It's the first time a toothpaste has been given the Red Dot award. Theodent's brown and gold packaging was inspired by its proprietary ingredient, Rennou, which is the ingredient that replaced fluoride in the chocolate toothpaste. Here's how it works:
Rennou™ is a "non-toxic proprietary blend of a naturally-occurring extract found in chocolate blended with other minerals that help to strengthen the enamel surface of human teeth," according to their website. Theodent is available at Whole Foods stores nationwide.


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