Critic Pans Ed Sheeran Heinz Ketchup Commercial [Video]

I live with a woman who loves ketchup...as long as it's HEINZ! Ed Sheeran is such a fan he reportedly has a tattoo of a bottle. That would certainly seem to make him a perfect pitchman for the condiment. I don't think I'd put it on a lobster, or crabmeat au gratin, but I love it on a burger. Campaign Live says the commercial misses the mark. I think it's funny. What do you think?...