In March, Bluebell Creameries issued a recall of several of its institutional and food service products after three deaths from eating ice cream contaminated with Listeria monocytogenes. Two weeks later, the recall was expanded. The company announced a voluntary recall of all its products on April 20th. AP reports, The company stepped up its  sampling procedures, and found Listeria in its Chocolate Chip Cookie Dough ice cream. The decision has been made to remove ALL Bluebell products from store shelves until company officials are confident their products are safe. The products have been distributed in 23 states.

CEO Paul Kruse said, in a statement, " We’re committed to doing the 100 percent right thing, and the best way to do that is to take all of our products off the market until we can be confident that they are all safe. We are heartbroken about this situation and apologize to all of our loyal Blue Bell fans and customers. Our entire history has been about making the very best and highest quality ice cream and we intend to fix this problem. We want enjoying our ice cream to be a source of joy and pleasure, never a cause for concern, so we are committed to getting this right.”

A statement from Blue Bell CEO and President Paul Kruse from Blue Bell Creameries on Vimeo.