Football is America's #1 sport.

TV ratings and money help you win the argument against anyone who suggests it isn't.

But, football's biggest game, the Super Bowl, is watched by millions of people around the world who wouldn't typically watch a football game.

A Super Bowl party is more about the event at someone's home than it is the game itself.

Even in today's digital age, the commercials are a major part of any Super Bowl viewer.

According to Proper Insights and Analyticsnearly 18% of adults claim the commercials are the most important part of the big game.

For inquiring minds who want to know how much a commercial costs to run during the Super Bowl this year, the answer, as it always is, is a lot.

According to Sports Illustrated's Richard Deitsch, a thirty second commercial for Super Bowl LII (that's 52 for those who don't do roman numerals) this year will cost an advertiser north of $5 million.

Per Variety, a thirty second commercial for Super Bowl LI last year ran between $5 million and $5.5 million in cost.

Being that it's conceivably on part with last year's commercial prices, has the price for Super Bowl commercials topped out?


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