Gooey Louie is a New, Outrageous Game for Kids
According to their advertisement,
Each player takes a turn rolling the die to see how many gooeys they need to pick out of Louie’s nose, until someone picks the special gooey that will make his eyes pop and his brains fly out.
Gooey is hilarious* fun for the whole family, will you be the one to pick a winner?
I think they're confusing being 'hilarious' with being 'outrageous.' To paraphrase Ron Burgundy, keep it classy, America!
definitions from Google