The Associated Press reports displays of cigarettes in retail stores will soon be illegal in England.

"We cannot ignore the targeting of young people through these displays," England's chief medical officer Sally Davies said in a statement, adding the can't-miss-it advertising encourages teens "to start smoking at an age when they are less able to make an informed choice."

England is following the lead of countries such as Iceland, Ireland and Canada, all of which have already forced cigarettes under the counter. Finland is also planning to introduce a ban on over-the-counter advertising in 2012, and a similar ban went into force in Norway at the beginning of last year.

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