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Who Were The Ad Wizards Who Came Up With This One?!

I saw the commercial below for Target’s “Everyday Collection” yesterday morning as I finished getting ready to come in to the station. I had to pause, re-wind, and watch again. I thought it was the most bizarre commercial I’d ever seen.The ripping open of food packaging and fruit in slow-mo, the unusual music, and then the ending voice over: “Baby gets what baby wants.”

Upon watching the commercial a second time in preparation for this post, I realized the model/actress in the commercial is pregnant. Okay, “baby gets, etc.” makes a little more sense. But I still think it’s just plain weird. And not good weird, either, like a Geico commercial. Which is why I again paraphrase Jerry Seinfeld: “Who were the ad wizards who came up with this one?!”

Do you agree with me or do you think this is a great commercial? Let me know.

 

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