Women have been using fat talk since the beginning of time, and a new Special K campaign have women around the world very emotional.

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Fat talk and self-deprecation has become ordinary talk amongst women.  Special K's new campaign has women emotional, in tears in some cases and reevaluating the way they see and speak about themselves.

Special K believes, "Fat talk is a barrier to managing our weight and, when 93% of women are doing it, we're all further from reaching our goals".

This video is not an ad for special K, but an eyeopening experience to show women that what they say and feel about themselves, they would never say or think about others.

Special K Opens Women's Eyes