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Is ‘Barbie’ Environmentally Irresponsible?

‘Barbie is trashing rainforests and pushing critically-endangered wildlife, like tigers, towards extinction.’  –  Buster Maitar, Greenpeace

Greenpeace is accusing the world’s largest toymaker, Mattel of being environmentally irresponsible by packaging Barbie Dolls in Indonesian paper. A Greenpeace spokesperson told Reuters the company is hastening the extinction of wildlife by contributing to the destruction of  the Indonesian rainforest.  Yesterday, Greenpeace representatives draped a banner of an angry Ken Doll over the side of the Company’s Southern California headquarters and repelled down the side of the building dressed as Ken Dolls.  The supplier in question, Asian Pulp And Paper asserts the product they’re supplying Mattel contains 96% recycled paper.

Asian Pulp And Paper said in a statement,  ‘We believe it’s irresponsible to play on the emotions of children and their parents to rehash old, discredited allegations in order to attack the industry of a developing nation.’

Miguel Villagran, Getty Images News

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