Did you know that men can get breast cancer? Breast cancer is a malignant tumor that starts in the cells of the breast, and men have breast tissue so they can get it, too. It's not common, but it happens. About 2100 new cases of breast cancer will be diagnosed in men this year and 450 men will die of it. One of the risk factors is family history-  one in five men with breast cancer have a close male or female relative with the disease. Another is alcohol consumption- heavy drinking increases risk, maybe because of  the effect drinking heavily has on the liver. Obesity is another. The American Cancer Society says that early detection is key for both men and women. Guys, if you feel a lump where there shouldn't be one, have it checked.