Snoop Dogg Releasing His Own Red Wine This Summer
Well, I love red wine. And I love Snoop. So, yeah, I’m about it. Snoop Dogg is releasing his own wine this summer and I couldn’t be happier. Snoop has been really involved in the food world lately. He had a television show with Martha Stewart and he also has a family-friendly cookbook. And of course, he holds the Guinness World Record for mixing the world’s largest gin and juice. But, his own vino? Yeah!
The rapper has a multi-year partnership with 19 Crimes. The Australian wine brand, 19 Crimes, is a line of wines sold at supermarkets that feature the convicts who built Australia on their labels. Snoop Cali Red is his wine that will be released this summer. It is the brand’s first California wine and of course, Snoop’s face will be on the label. Snoop Cali Red is a red wine blend that includes 65% Petite Syrah, 30% Zinfandel, and 5% Merlot. It will sell for $12 a bottle.
According to LAD Bible, 19 Crimes Marketing Vice President, John Wardley said “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes – rule-breaking, culture creating, and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”