Pepsi and Peeps Team Up for New Drink Creation — Marshmallow Cola
So you're saying you don't get enough sugar in your life? (OK, no one is saying that but just roll with it.) Well, have we have something for you!
Pepsi is teaming up with Peeps to bring you a drink concoction that you didn't know you never needed (but still don't really need). It's called Marshmallow Cola.
The new drink will come packaged with three 7.5 oz. cans each colored in springlike colors: blue, pink, and yellow.
Here's the downside. These new drinks won't hit grocery store shelves this year.
However, you will be able to win the new drink by entering a contest. Fans can enter the sweepstakes right now.
To enter, you have to use the hashtag #HangingWithMyPEEPS on a photo posted to your social media account of you enjoying your favorite springtime activities. (I'm thinking my picture will be me hunting Peeps...with a shotgun.)
According to People, the drink really does taste like marshmallows "with a flavor that's vaguely reminiscent of Lucky Charms."
Mmmm, now doesn't that something that we, uh, well, don't really need in our lives?! I'll digress because I know there are some of you who actually like Peeps. (You're such weirdos.)
"After what has been a very difficult year, many consumers are looking for new things to smile about," said Todd Kaplan, Pepsi's VP of Marketing. "So, to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola."
It is not known how many packs of these sugary concoctions will be given out. The companies did say though that 10 grand prize winners will receive "an epic collector's package of PEPSI x PEEPS."
I can't wait fast enough.
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