The commercial run by Coca Cola during the Super Bowl was probably not supposed to ignite a firestorm, but based on what I saw on social media, it did. The commercial is beautiful to look at, with scenic views, children playing and families laughing together, but the problem was with the audio that accompanied the spot.

They chose to use a multi-lingual version of 'America the Beautiful.' Most of the comments I saw said that it should have been entirely in English; others went on to comment on political topics, from immigration to education and beyond. Some are saying it was an attempt to make up for a previous ad campaign some declared homophobic. Some are even calling for a Coca Cola boycott. Was it designed to ignite discussion? Was it an attempt at a feel-good moment that missed its mark? What do you think?


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