CEO Of Levi’s Says You Should Not Wash Jeans [VIDEO]

Chip Bergh, CEO of Levi's says you should never wash your jeans.  So what do you do if you can't wash them?

Bergh was speaking to a crowd at Fortune Magazine's Brainstorm Green conference when he said, "You should never wash your jeans".

People who take his advice and not to wash their jeans, should spritz them with vinegar or vodka and then hang them outside to air out.  Putting them in the freezer turned inside out for a few days will also kill bacteria and any smell.

[Via:  Good Morning America]