Contact Us

What Brides Want!

What Brides Want!
(Photo: Mark Wilson/Getty Images)

Following the flurry of engagements from Thanksgiving to New Year’s, the fifth annual “What’s on Brides’ Minds” survey by David’s Bridal reveals there are some new twists changing up the tried-and-true wedding rituals.

Smaller budgets continue to be the norm. Today, more than half of brides (54%) have decreased their bottom-line wedding expenditure due to the economy, which is an improvement from the 68% who tightened their budgets last year. 45% of respondents plan to spend less than $10,000 on their nuptials. Regardless of the effects of a still unstable economy, the outlook for 2011 weddings is positive, as brides adjust to changes in both their budgets and trends.

Vows Go Viral– A paperless wedding invitation isn’t the only way weddings are saturating the digital world, as couples look to showcase their weddings online.  

  • Facebook Official: Nearly half (48%) of brides-to-be update their Facebook with new name or relationship status within a day of taking their vows.
  • YouTube Sensation: 2 in 5 (44%) brides are interested in doing whatever it takes to get their fifteen minutes of YouTube fame, like a choreographed dance down the aisle or first dance.

The New Bridal Elopement – Over-the-top weddings are becoming a thing of the past, and brides are now opting for more intimate affairs that will allow them to save for the ever after.

  • Less is More: Nearly 9 in 10 (89%) brides have considered having a small wedding, with 80% saying their reason for considering the smaller ceremony is to save money.
  • How Small is Small?: 80% of brides-to-be believe a small wedding is 50 guests or less and almost half (44%) define it as a wedding with 30 or fewer guests.
  • Nuptial Necessities: Of those who had to reduce their budgets, 61% said the wedding planner was the first to go, followed by decor (59%) and venue (57%). Brides identified alcohol as the least likely to be affected by budget cuts.
  • Saving for the Future: 32% of couples agree that their top economic priority, aside from the wedding, is saving money to go towards a down payment on a house, compared with 24% of couples in 2010.

Non-Traditional Nuptials– Some customs of previous generations are losing their luster and brides are looking for updated ways to say “I do.”

  • Starting a New Tradition: Borrowed traditions are quickly becoming a thing of the past, as nearly 4 in 5 (79%) brides reveal they have a wedding tradition they wish they could do away with.
  • Alternative Aisles: 2 in 5 (40%) respondents would marry outside a church or synagogue in a non-religious setting, and two-thirds (66%) have considered having a family member or friend deliver their vows.
  • Eliminating Expectations: Additional traditions brides-to-be would likely do away with, include wedding speeches (37%), wearing white (25%) and choosing something old, new, borrowed and blue (22%).
  • Reality Check: While watching wedding reality shows may be a guilty pleasure of brides, 69% said they’d never let their wedding be featured on a controversial reality show in order to save money and get five minutes of fame.

Going Green: 78% of respondents would take steps to make their weddings more environmentally-conscious. 37% donate leftover food from the reception and 35% plan to serve locally sourced dishes and/or decorate with locally sourced flowers.

Best of KTDY

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KTDY Winners Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KTDY Winners Club contests, events, coupons, presales, and much more delivered to you for FREE.