When it comes to promoting your company’s Facebook page, there’s locking yourself in a room listening to Duck Sauce’s ‘Barbra Streisand’ dance club hit on repeat for 36 hours straight and then there’s everything else.

While most sane people tend to go the ‘everything else’ route, Nick and Dan, hosts of the Australian online music show Poncho.tv, decided to go with Babs. Though they fell short of reaching their initial goal of 5,000 fans (for which they pledged to listen to the song for 48 hours straight), Nick and Dan decided to endure 36 hours of the song for the 4,000+ who did join their Facebook page. Now that’s dedication. Watch them suffer below.


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[via BuzzFeed]