Amidst the sturm und drang of the Super Bowl, viewers were suddenly transported to yet another ferocious battle: the one between James Franco and the Wicked Witch in 'Oz the Great and Powerful.'

They sure know their audience -- this particular promo plays up the more sinister and adventurous elements of the new film, which opens on March 8th and functions as a sort of prequel to the legendary 1939 Judy Garland musical.

We just know that while a lot of the tough guys watching from home might publicly declare the fantastical Emerald City to be a total girlzone, deep down they have to admit they're suddenly curious.