McDonald's has been gearing their advertising to a more 'mature' crowd, with the introduction of McCafe beverages and such...  interesting read.  Will Ronald be gone for good soon?   Who remembers Burger Chef and Jeff?????

As McDonald's Corp. (NYSE: MCD - News) morphs into a more upscale chain, there's one person you won't see munching salads,

sipping a cappuccino and surfing the Web: Ronald McDonald, age 48.

Ronald McDonald
(Photo By Justin Sullivan/Getty Images)