General Mills seems cool about it, but the outlash over the new Cherios interracial commercial is on fire.

The commercial stars an interracial family, white Mom, black dad and a child of mixed ethnicity.  Mom in the kitchen, dad asleep on the couch, when the young girl decides to pour the box of Cherios on her sleeping dad's heart to make him 'heart-healthy'.

Commenters on the cereal's Facebook page said they found the commercial "disgusting" and that it made them "want to vomit." Other hateful commenters expressed shock that a black father would stay with his family.

"Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all," Camille Gibson, Cheerios vice president of marketing, told Gawker.

Cherios Commercial Under Fire