Contact Us

Will Jimmy Buffett’s Margaritaville Atlantic City New Jersey Fare Better Than Biloxi?

Jimmy Buffett
Ethan Miller/Getty Images

The rebuilding and recovery on the Jersey shore have been prominently reported in the news lately. Jimmy Buffett’s Margaritaville Enterprises is making a 35 million dollar investment there. New Jersey Governor Chris Christie cut the ribbon last Thursday at  the 40,000-square-foot Margaritaville Atlantic City. The complex houses  a beach-themed casino, two restaurants, and several bars. There are also several retail stores. Jimmy didn’t attend the ribbon cutting. The Atlantic City location is Margaritaville #27.
I recently reported Margaritaville Biloxi didn’t have a good first year. Business dropped off rapidly after a hugely successful grand opening. The operation is now under different management, and sweeping changes are in the planning stages.

Margaritaville Enterprises was founded in 2006. The Orlando based company sells everything from beachwear to furniture.
The song  Margaritaville wasn’t a huge hit, peaking at No. 8 on the Billboard 100 charts.  It has however become a hugely lucrative brand.

“If you want to get technical, there are two Margaritavilles. There’s the copyright that protects the song, which is valuable because of the stream of income. Then there’s the trademark that has developed out of the song’s title, and legally that’s a different piece of intellectual property.”
–  Robert Brauneis,George Washington University Law School

There isn’t a His official website is
Time will tell if Margaritaville Atlantic City fares better in its first year than Margaritaville Biloxi. It would certainly appear that, as a brand, Margaritaville is alive and well.

Best of KTDY

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KTDY Winners Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KTDY Winners Club contests, events, coupons, presales, and much more delivered to you for FREE.