"When he has a 50-50 chance, the odds are 80-20 in his favor." "He once parallel parked a train." "When in Rome, the Romans do as he does." He is the most interesting man in the world...Check that. He was. The folks at Dos Equis have decided to bring the nearly decade long run of Johnathan Goldsmith as their spokesman to an end. This is my 2 cents, nothing more. I've found this character, and campaign to be one of the most entertaing, and iconic ever. Dos Equis was an obscure brew before the campaign was launched in 2007. Sales have nearly tripled since. The Washington Post reports, decision makers at the parent company, Heineken, have decided it's time to find a younger spokesman, whom millennials will find more relatable. How do you write such an iconic character out of the script? You send him out in a blaze of glory...

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