Rust-Oleum NeverWet, available at Home Depot, is a superhydrophobic spray-on coating that repels water, mud, ice and other liquids.

Treat you pans, your toilet brush, your clothes, you can even turn a standard cardboard box into a legitimate ice chest.  NeverWet is an amazing product and this video will blow you away.

Rust-Oleum's NeverWet Demonstrated