It seems food prices just keep going up and up. Grocery store chains keep deising ways to fool us into thinking we're saving money. It's more important than ever to shop smart. Some great ways to cut down on your grocery bill are comparing multiple brands of items you buy frequently, and avoiding trips to the  market when you're hungry. It's a good idea to always prepare a list. That way you avoid forgetting things you need, and buying other items on impulse. Click here for more money saving tips from the Business Insider.