Ford Pulls Even With Toyota In Quality Survey
January 9, 2011 1:03 PM 
What do you drive?
Ford Motor Company has risen almost to the top of an annual brand perception survey by Consumer Reports. The Detroit automaker is now just behind Toyota, after its years-long effort to improve quality coincided with devastating recalls by Toyota. A new survey by Consumer Reports places Ford just a hair behind Toyota as the top car brand. According to CR, car owners perceive the Ford brand as nearly equal to the Toyota brand, and on key factors of safety, quality and value, they rank Ford better than Toyota. Ford also was best non-luxury brand in a recent J.D. Power survey. How the brands rank:
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Best Brand
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Score
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Worst Brand
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Score
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Toyota
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147
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Isuzu
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2
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Ford
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144
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Suzuki
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5
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Honda
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121
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Mitsubishi
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8
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Chevrolet
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102
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Land Rover
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9
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BMW
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93
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Saab
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10
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Mercedes-Benz
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90
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Jaguar
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13
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Volvo
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84
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Mercury
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14
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Lexus
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69
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Jeep
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16
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Cadillac
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66
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Mini
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19
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Subaru
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50
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Volkswagen
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19
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