Do you think they did it on purpose or just don't know anything about the tragic end of two of the members of the band whose music they feature in this commercial? The spot features a motorcycle rider tooling down the road to the Allman Brothers song 'Midnight Rider.' (Both Duane Allman and Berry Oakley died in motorcycle crashes in the early 1970's and both play guitar on the song.) has reached out to the ad agency responsible for the ad, but as of this writing, they had not received a response.