Dardenne Moves To Improve Reputation Of Gulf Seafood, Names New Marketing Director
Lieutenant governor Jay Dardenne has appointed a new executive director to the Louisiana Seafood Marketing Board.
KATC reports former Capital area Untied Way CEO Karen Profita was named to fill the position vacated by Ewell Smith.
The reputation of gulf coast seafood took a hit after the massive oil spill that resulted from the explosion of the Deepwater Horizon drilling rig in April 2010. I visited relatives in the northeastern US earlier this year who expressed their hesitation to buy gulf coast seafood.
My colleague, Debbie Ray, told me she inquired about the source of the shrimp in a California restaurant. The server responded, "Don't worry. It's not from down there where the oil was." When I go shopping for shrimp, I specifically seek wild caught Gulf shrimp.
Smith resigned after the legislature transferred control of the board, and its millions of dollars of recovery money to the Lieutenant Governor.
Profita has a 20-year background in marketing, nonprofit and fundraising work.