I read a scientific study a few years back that looked at how the vessel affected the flavor of a beverage.

I remember the first time that I drank milk from a coffee mug:  the milk was right out of the refrigerator, the mug was room temperature (just like a glass would be), but the milk tasted different. It was still milk, the mug was clean, but it was just, somehow, different.

When I read that study, the memories of the milk/mug came rushing back to me, and I said "A-HA!!  I KNEW IT!!".  Or, something like that.

When you drink wine from a mug, or coffee from a wine flute, your brain tells you that something is different, only because it is not what we are expecting (like having a date show up at your house wearing a chicken suit; you'll probably still have fun on the date, but it's different).

This study suggests that our brains judge the flavor of a beverage by how the container feels in our hands.

Try it yourself:  the next time you want a glass of wine for breakfast, pour it into a coffee mug.  You know, just for the sake of science.  Don't worry, your neighbors will think you are drinking coffee (unless you come outside in your chicken suit).

(Via Science Daily)