Contact Us

Can The Shape/Style Of A Glass Affect Flavor Of Beverage?

I read a scientific study a few years back that looked at how the vessel affected the flavor of a beverage.

I remember the first time that I drank milk from a coffee mug:  the milk was right out of the refrigerator, the mug was room temperature (just like a glass would be), but the milk tasted different. It was still milk, the mug was clean, but it was just, somehow, different.

When I read that study, the memories of the milk/mug came rushing back to me, and I said “A-HA!!  I KNEW IT!!”.  Or, something like that.

Experts Judge The Annual International Wine Challenge
Dan Kitwood, Getty Images

When you drink wine from a mug, or coffee from a wine flute, your brain tells you that something is different, only because it is not what we are expecting (like having a date show up at your house wearing a chicken suit; you’ll probably still have fun on the date, but it’s different).

This study suggests that our brains judge the flavor of a beverage by how the container feels in our hands.

Try it yourself:  the next time you want a glass of wine for breakfast, pour it into a coffee mug.  You know, just for the sake of science.  Don’t worry, your neighbors will think you are drinking coffee (unless you come outside in your chicken suit).

(Via Science Daily)

Best of KTDY

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KTDY Winners Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KTDY Winners Club contests, events, coupons, presales, and much more delivered to you for FREE.