Good reviews and a phenomenal marketing campaign did their job this weekend. No number of foot-in-mouth moments from Matt Damon could harm the opening weekend of The Martian, which opened in the number one spot at the box office. After a surprisingly robust September, this is another sign that we may very looking at one of the bigger fall movie seasons in quite some time.
There are few performers as easy to watch as Justin Timberlake and Anna Kendrick. Both are blessed with that most uncommon superpower – they walk on screen and you instantly like them, no strings attached. So any movie that casts them side-by-side deserves your attention. If that movie is a musical, that movie becomes an instant must-see. But now Hollywood have decided to test your devotion by making them the leads in the upcoming Trolls, an animated musical based on those creepy Troll dolls.
Regal Cinemas is betting big on Spectre being a good movie. More specifically, they are betting that you, being the devoted James Bond fan that you are, will think Spectre is a good movie. Scratch that. They are betting on you thinking Spectre is a great movie, a movie worth seeing over and over and over again while it’s in theaters. That’s why they’re offering you the chance to buy an unlimited pass that will allow you see the 24th 007 adventure as many times as you’d like.
After September opened with a whimper, we were prepared for a dull couple of weeks. It looks like we shouldn’t have been so quick to judge. The one-two punch of The Perfect Guy and The Visit have suddenly made the least interesting month of the year interesting, opening big and opening close enough to one another to make for an interesting race. In the slower movie months, weekends like these are rare treats.
All summer movie seasons end with a whimper and 2015 was no different. The final weekend of August was a pretty sad display across the board, with Straight Outta Compton nabbing the number one spot by default while just about every new release faltered. You know it’s a slow weekend when a movie promoted exclusively to faith-based audiences nabs the number two spot.
Straight Outta Compton dominated the box office for the second weekend in a row, ensuring that every other movie in the top 10 that doesn’t feature Tom Cruise trembled in its mighty wake. Anyone with their finger on the cultural pulse foresaw the N.W.A. biopic doing well, but it’s performing above and beyond all expectations.
Every time a movie about and for audiences who aren’t white and male does well, everyone acts like it’s a big surprise. “Black people and women like movies? Who’da thunk it?” It’s actually not surprising at all that Straight Outta Compton had a massive opening, handily defeating its more standard competition. Because all kinds of people like movies and when you make movies for all kinds of people, you end up with huge weekends at the box office.
Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
As expected, the Fourth of July holiday weekend saw a lot of people heading to the theater. Unfortunately for the new releases, those people gravitated toward films that have already been in theaters for a few weeks. Once again, Jurassic World and Inside Out dominated the top 10, leaving newcomers like Terminator Genisys and Magic Mike XXL out in the cold.
When Universal scheduled Ted 2, they surely had no idea that Seth MacFarlane’s swearing teddy bear sequel would be squaring off against one of the biggest box office juggernauts of all time...a juggernaut that they themselves had created. So it’s not surprising that Jurassic World topped the box office again and it’s not surprising that Pixar’s Inside Out held onto second place. What is a little surprising is how low Ted 2 opened, falling significantly short of its predecessor’s opening weekend.
Here’s how crazy this weekend is: Pixar’s Inside Out had the biggest opening for an original, non-sequel of all time...and it still came in second to Jurassic World’s second weekend. There’s literally nothing to ashamed of here. Sure, it may be the first time a Pixar movie hasn't opened in first place, but the only reason it didn’t open in first place is because it was dueling 2015’s greatest juggernaut. These two are worthy opponents and both are victors.
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